Once Upon A Time (in 1997)…

Like many other start-ups before the dot-com bubble burst, we were busy exploring the Internet’s ability to connect people.

During that same time a friend who recently got engaged asked to help pick out a wedding gown after work one day. When we reached the bridal shop at 5:15 pm the shop owner was locking the door to go home for the day.

That moment the idea of connecting vendors with customers over the Internet was a no-brainer, which led us to create a national directory of wedding vendors our first year.

What we discovered, exceeded just planning a wedding. We discovered event planning spans EVERY industry, and every part of our lives, including work, home, and play. Planning events is a skillset of organization, project management, an eye for design, along with managing budgets, timelines, and guests’ experiences and expectations.

We also discovered there was no standardized system or training to align a fragmented and disconnected community of services.

We set out to change the industry and train event planners to apply standardized systems and practical business sense to the service of planning events. During this process we created a movement of smart and passionate people looking to take their love for celebrations and turn it into their life’s purpose.

Our philosophy was simple, we set out to:

1) Do what we love, love what we do, and help others to do the same.

2) Find purpose through our passion and put priorities first.

3) Align with like-minded people, with a love for helping others.

Today, Lovegevity is a community of passionate smart creatives in over 1600 cities across 166 countries.

Cho Phillips, CEO

Cho Phillips, CEO

The meaning of Lovegevity

Noun ( Lov-jev-i-tee )
Love. Life. or Loving your life.

A powerful feeling or compelling emotion to journey toward meaningful work.
A passion for something that gives you purpose and makes life more fulfilling.
A commitment to be true to yourself and create the life you love to live everyday.